Planning a music release can feel like a big task, but breaking it down into clear steps helps make it easier — and way more exciting. Whether you're an artist putting out your first song or you've done this before, setting up a good release campaign can really help your music get heard. It’s all about building interest and getting people excited to press play.
Start by picking a release date and working backwards. Give yourself at least 4–6 weeks to plan. That way, you’ll have enough time to create content, talk about the release, and schedule everything without rushing. Make a simple calendar with weekly goals. For example, week one could be for finalizing artwork and bio updates, week two for teaser content, and so on.
Next comes announcing the release. Use your social media to tell your followers what’s coming. Share the release date, show a bit of behind-the-scenes footage, or drop a short clip from the song. Just dropping the audio isn’t enough—people love stories. Let them in on your process and what the song means to you.
Pre-saves can really help. Services like buzzclick-music can help you set up a pre-save link, making it easy for fans to save the track before release day. That way, when the song goes live, it already appears in their libraries. It's a smart way to boost those first-day streams.
Think about who your audience is and where they hang out. Are they mostly on Instagram? TikTok? Maybe Facebook? Share little bits of your song across the platforms they use. And don't forget video—short form videos are a great way to spread your sound wide.
You should also reach out to blogs, small radio stations, and playlist curators. A short email with a few key details—like your artist name, release date, a streaming link, a photo, and a sentence or two about the song—is usually enough. Just make sure you’re polite and respectful of their time.
Finally, the release day. Celebrate it! Go live, say thank you, post updates—and keep the energy going even after the song is out. Reuse your best posts, share fan reactions, and remind people to keep listening.
A good release campaign doesn’t have to be fancy. Just stay consistent, keep people in the loop, and most of all—enjoy the ride.